Contributing to Teche? Here are a few ways you can get the best out of using images in your posts, and some pitfalls to avoid.

Why are images important to use when writing articles?

Images attract attention – why else would advertisers spend endless amounts on billboards and banner ads? They contribute to meaning in messages, and help and the platforms these messages are on to look more visually appealing and professional.

Images can also help to help inform and strengthen text-based content; they can break down wordy concepts, or support key messages. It’s good accessibility practice to provide visual alternatives to text if and when appropriate (and even more important vice versa!)

That’s not to say you should overload your post with images; use them sparingly and with an appropriate context.

What image formats should I use?

Put simply:

For photographs use jpg/jpeg only.

For vector graphics (charts, logos, infographics) use png or gif.

This is important to note for all digital uses of images – including within iLearn!

Animated GIFs were popular in the 90s and are making a resurgence thanks to their inclusion in social media and messaging apps. Use these sparingly in a professional environment, or use bespoke GIFs that are specific to your content and provide value.

Animated GIF of looking at an app, and an artwork depicted on the app
An example of an animated GIF: created for an article about the Walanga Muru app.

How to use images in Teche posts

The cover image

In WordPress it’s titled the “Featured Image” and on Teche it appears at the top of each article, as well as a thumbnail size in the article lists. For this image:

Do’s

Don’ts

  • Avoid using busy images, especially with text on them
  • Don’t leave large files unedited – make sure you resize them.
  • Do not use logos or branding of organisations, events, systems and software related to the post

Body copy images

When using images within the main body copy of the article/post, take into account the following:

Do’s

Don’ts

  • Do not stretch an image out of it’s original proportions
  • Avoid using memes unless relevant
  • Avoid using 1990’s style clip-art or logos unless absolutely necessary for the subject matter of the article/post
  • Avoid using large file sizes and file dimensions.
  • Avoid using overly complex graphics with tiny text

Tip: These do’s and don’ts are not only applicable to blog posts, these are useful for online learning content within iLearn and other websites.


Where do I find images to use?

You can find royalty free images at the following websites (these are resources the TECHE team use and recommend.)

Need some MQ-specific images?

MQ’s Group Marketing have their own set of images that you can request to use. Visit the Cumulus Image Database and make sure to follow the process in the Cumulus Quick Guide.

If you can’t find what you’re looking for, contact the Educational Media team at the LIH to discuss your bespoke photography needs.

Mike Catabay

Posted by Mike Catabay

I'm an Educational Media Producer at the Learning Innovation Hub. I write about being a dad at YDad, I take photos at The Cbays, and you can follow me @mikecbay.

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