Guide for Teche Authors

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  • Writing for Teche


    What can I write about?

    Teche welcomes contributions from a wide range of topics – stories, how-to guides, and thought pieces around Learning and Teaching practice, whether it be technical, aspirational, or reflective.

    When thinking of an article, please consider:

    • Why does the topic matter to the audience?
    • Is it timely?
    • Is it share-worthy?
    • Is there a clear takeaway?

    How to structure an article

    Please make sure you include each of these elements in each of your articles before publishing.

    If any of the elements are missing, the editorial team will complete these on your behalf.

    Title 

    The main purpose of a title is to grab your audience’s attention, and prompt them to click on it to read the article. Ask:

    • Have you written a title that is compelling enough for one of your colleagues to click on it?
    • Would you share this on social media or forward it to a friend?

    Here’s a Lynda course on writing good headlines.

    Content 

    Write the content with your own voice, as this separates it from being a traditional news article. Read it out loud to hear how it sounds.

    Hook / first paragraph

    • Why is the audience going to care?
    • Needs to be enticing enough for the audience to click ‘read more’
    • Start with the ‘Why?’
    • Front-load your content – mention the most important stuff first

    Body

    • Try to chunk content and use sub-headings (H2, H3, H4)
    • Links must be contextual. Do not post full URLs: link using the key actions or words.
    • Try to link to other articles on the Teche blog.
    • If linking to external content, choose relevant and reliable sources that are not password protected.

    Call to action

    Wrap up your blog post with a call-to-action: an explicit action for the reader to take. For example:

    • Visit this unit in iLearn to see this lecturer’s techniques in action.
    • What are your thoughts on this topic? Please leave a comment below.

    Adding extra style

    The Teche style guide shows how to make the most of publishing here in wordpress to make posts look fabulous.

    Excerpt 

    The excerpt is a short sentence or paragraph used to provide some context and interest to the reader. It is visible in two places:

    Feature image 

    The feature image dimensions are 1800 pixels wide by 1200 pixels high, and should be about 300kB in size.

    Images are critical to maintaining a unified, industry-leading and professional look for Teche.

    An effective feature image is professional-looking, visually engaging, and relates to the content of the article. It does not have any writing in it.

    The first option is to use University-owned bespoke photographs from the Macquarie image library. The University’s Visual Assets team and the Educational Media Production team can take photos and provide training. Log a OneHelp ticket to ask for help.

    The second option is to find an image on Unsplash.

    Other tips for images

    • The feature image should help to illustrate the content
    • Avoid feature images with text as a prominent part of the image, as the article title is placed over the image.
    • As the feature image is responsive (it changes size depending on the viewer’s device and browser), avoid placing prominent subjects or features of the image close to the edges of the image.
    • Infographics and clip art are not suitable.

    Metadata

    Categories 

    Please use up to 3 categories for your article, these can include your faculty or office category, and optionally, whether it is Practice or Technology-related. 

    The Featured category is for articles for the wider university community (that are not faculty or office-specific). This tool is for use by the Teche editorial team only.

    Tags 

    Add up to 5 relevant tags, choosing from the list of frequently used tags.. 


    Writing resources

    Macquarie Style Guide 

    How to Write for the Higher Education Network (The Guardian) 

    Writing for GOV.UK 

    SEO: Find out how to get more out of the YoastSEO plugin.

    Digital storytelling: View the documentation for the storytelling plugin, Aesop Story Engine.


    Please do get in touch with the Teche team if you have any questions!